What Being Brilliant Means

We believe that Ethiopia is one of the most interesting countries in the world. Its extraordinary diversity, sheer scope of humanity, topography and natural wonders can combine in a single itinerary to amaze, inspire, and humble anyone who visits. 

It is both hugely uplifting and, at times, deeply challenging. 

Our aim is to help travellers see Ethiopia as it is, in its resplendent glory, chaos and wonder. We want to tread a delicate balance between witnessing places as they are, with the respect that demands, whilst also enabling people to feel comfortable in doing so. 

We travel so as to explore, gain perspective and better understand our world and our place within it. As such our aim at Brilliant is to have you return home having seen, explored and felt. Ethiopia will invariably throw challenges your way. Our goal is to support you at every stage of your journey. We want to minimise the hassle that too often marres explorations of the country, and use our depth of knowledge to design and deliver once-in-a-lifetime adventures that burst with exceptional experiences. 

We hope you return home with a new perspective, having created memories you'll never, ever forget. 

Why Brilliant?

We know Ethiopia

Our team has extensive experience in the travel industry. We've spent decades working in Africa, having lead groups through Tanzania, Uganda, and Kenya or designing incredible itineraries to Rwanda and South Africa, it's a region we're extremely passionate about. Of all the countries we've explored, and all the itineraries we've designed, there's something intoxicating about Ethiopia that brings us back there time and time again. 

Beyond the African continent, our thirst for adventure has taken us to the furthest reaches of the globe. We've explored the polar ice caps of Antarctica and the Arctic, and trekked the national parks of Patagonia. We've even developed marine conservation projects that are still in operation to this day. 

We're explorers. 

Of all the incredible places we've been, Ethiopia has had the biggest impact. Over the years, we've explored every corner of the country, and developed incredible relationships with dozens of incredible partners across the country. We still visit every year, and we hope to share our passion for the country with you, and create an experience you'll carry with you forever. 

About Brilliant

We work with a network of local partners

As tourism grows in Ethiopia, the quality of ground support varies dramatically. What's more, with so many unique experiences on offer throughout the country, it's essential that you're connected with the right specialists for your itinerary.

A big part of what we do is search for the very best local partners across the country. We've developed close relationships with dozens of exceptional partners, from trekking specialists to private charter plane providers, we can match your requirements to a network of ground handlers that are perfect for you. Plus, because we work directly with trusted partners in Ethiopia, your money goes to the local community.

About Brilliant

On the cutting edge

We've explored every corner of Ethiopia and are working constantly to push the frontier of Ethiopian travel forward. Working with our partners, we're always charting new territory as we try to unlock new experiences to add into our itineraries.

We're constantly mapping out new trekking routes, evaluating new properties, and searching for the very best guides and drivers. There's lots of work left to do, but we understand the importance of crafting the perfect itinerary, and that means truly understanding everything that is possible within Ethiopia. 

About Brilliant

Views from Imet Gogo, Simien Mountains National Park.

Ready to plan your Ethiopia adventure?

1
Listen

Listen

2
Match

Match

3
Reserve

Reserve


Whatever your budget, group size, length of stay, preferred activity or appetite for adventure, we can help.

+1 315 636-4279